Tuesday, 1 December 2015

Yr 10 - film poster analysis

Questions:
  • Does it contain standard poster features (picture, tagline, credit block, use of star names, use of star, release date, producer/director, enigma)?
  • What are the main colours used? What do they connote?
  • What symbols are used? Does the audience need foreknowledge to decode them?
  • What are the main figures / objects / background? Are they represented photographically, graphically, or illustratively?
  • Are the messages primarily visual, verbal, or both?
  • Who is the intended audience?
  • What genre conventions are there?
  • Is a star used as a USP?
  • Are 'expert witnesses' quoted?
  • What pleasures (gratifications) are promised?
  • How is attention gained (humour, shock, surprise, familiar face)?
  • How does the tagline work (humour, pun, alliteration)?
  • Is it a good poster?
  • Does it communicate effectively with the audience?
  • Are there any alternative readings which might harm the marketing message?
  • Is it offensive?

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