Task 1:
Work in pairs/threes and analyse the film poster you have been given using the question sheets. Create a presentation using Powerpoint or Prezi, and be prepared to share your ideas with the class. The best work will be displayed on this blog.
Questions:
- Does it contain standard poster features (picture, tagline, credit block, use of star names, use of star, release date, producer/director, enigma)?
- What are the main colours used? What do they connote?
- What symbols are used? Does the audience need foreknowledge to decode them?
- What are the main figures / objects / background? Are they represented photographically, graphically, or illustratively?
- Are the messages primarily visual, verbal, or both?
- Who is the intended audience?
- What genre conventions are there?
- Is a star used as a USP?
- Are 'expert witnesses' quoted?
- What pleasures (gratifications) are promised?
- How is attention gained (humour, shock, surprise, familiar face)?
- How does the tagline work (humour, pun, alliteration)?
- Is it a good poster?
- Does it communicate effectively with the audience?
- Are there any alternative readings which might harm the marketing message?
- Is it offensive?
Find your own film poster and use the questions above to analyse it. Produce a written piece of analysis, including a copy of the picture, in Word. Email your work to Miss Ghost.
Task 3:
Now look at your own poster designs. Swap with a peer and analyse each other's designs using the above questions - write your findings in your class book. Produce two constructive pieces of feedback for your peer to help them improve their work.
Task 4:
Continue working on and improving your film poster flat plan designs. Check with Miss Ghost if you're ready to begin designing your poster on the computer.
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