- Does it contain standard poster features (picture, tagline, credit block, use of star names, use of star, release date, producer/director, enigma)?
- What are the main colours used? What do they connote?
- What symbols are used? Does the audience need foreknowledge to decode them?
- What are the main figures / objects / background? Are they represented photographically, graphically, or illustratively?
- Are the messages primarily visual, verbal, or both?
- Who is the intended audience?
- What genre conventions are there?
- Is a star used as a USP?
- Are 'expert witnesses' quoted?
- What pleasures (gratifications) are promised?
- How is attention gained (humour, shock, surprise, familiar face)?
- How does the tagline work (humour, pun, alliteration)?
- Is it a good poster?
- Does it communicate effectively with the audience?
- Are there any alternative readings which might harm the marketing message?
- Is it offensive?
Tuesday, 1 December 2015
Yr 10 - film poster analysis
Questions:
Sunday, 15 November 2015
Tuesday, 3 November 2015
Thursday, 22 October 2015
Sunday, 18 October 2015
Yr 10 - assessment part 2
You've looked at how teenagers are represented, stereotypes and anti-stereotypes. You also now need to consider HOW the trailer communicates those ideas to you.
Remember your four areas of textual analysis:
- Mise en scene
- Camera work
- Sound
- Editing
Mise en scene:
- Colour
- Clothing and hair and makeup
- Lighting
- Body language and facial expressions
- Setting and props
Camera work:
- Long shot, mid shot, close up, extreme close up
- 180 degree rule
- Over the shoulder shot, two shot, establishing shot
- Pan, tracking, crane, zoom
- Birds eye, high and low angle
Sound:
- Diegetic - anything on screen, belonging to the 'real' world
- Non-diegetic - anything not on screen that characters wouldn't hear
- Music, sound effects, voiceovers
Editing:
- Pace
- Special effects, slo-mo
- Cut, shot reverse shot, cross cutting, jump cuts, fade
- Eye line matching
Thursday, 15 October 2015
Year 9 - assessment
You have learned a lot this term about the following things:
You now need to demonstrate your knowledge of representation and apply this to the analysis of a short clip.
In your essay response you should write about:
Level 1:
- Representation of different groups of people
- Representation in the media
- Stereotypes and anti-stereotypes
- Analysing media texts
You now need to demonstrate your knowledge of representation and apply this to the analysis of a short clip.
In your essay response you should write about:
- How each character is represented
- What we learn about each character as a result
- Why you think the character is represented that way
- How this representation meets our expectations of stereotypes
- Any ways the representations don't meet the stereotypes
Level 1:
- Limited detail selected from the clip
- Unclear meaning in writing
- No terminology or theories applied
- At least one element of representation discussed
- Some general understanding of the concept of representation
- Some general understanding of which areas of representation are covered
- Little terminology or inaccurate terminology applied (theorists / media terminology)
- At least two elements of representation discussed
- Sound understanding of the concept of representation
- Sound understanding of which areas of representation are covered
- Some discussion of stereotyping and anti-stereotyping applied to clip
- Some terminology applied but inconsistent (theorists / media terminology)
- At least two elements of representation discussed in detail
- Clear and consistent understanding of the concept of representation
- Clear and consistent understanding of which areas of representation are covered
- Sustained discussion of stereotyping and anti-stereotyping applied to clip
- Consistently applies terminology accurately (theorists / media terminology)
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