Tuesday, 1 December 2015

Yr 10 - film poster analysis

Questions:
  • Does it contain standard poster features (picture, tagline, credit block, use of star names, use of star, release date, producer/director, enigma)?
  • What are the main colours used? What do they connote?
  • What symbols are used? Does the audience need foreknowledge to decode them?
  • What are the main figures / objects / background? Are they represented photographically, graphically, or illustratively?
  • Are the messages primarily visual, verbal, or both?
  • Who is the intended audience?
  • What genre conventions are there?
  • Is a star used as a USP?
  • Are 'expert witnesses' quoted?
  • What pleasures (gratifications) are promised?
  • How is attention gained (humour, shock, surprise, familiar face)?
  • How does the tagline work (humour, pun, alliteration)?
  • Is it a good poster?
  • Does it communicate effectively with the audience?
  • Are there any alternative readings which might harm the marketing message?
  • Is it offensive?

Yr11 - Action Adventure revision materials









Sunday, 18 October 2015

Yr 10 - assessment part 2

You've looked at how teenagers are represented, stereotypes and anti-stereotypes. You also now need to consider HOW the trailer communicates those ideas to you.

Remember your four areas of textual analysis:
  • Mise en scene
  • Camera work
  • Sound
  • Editing
You need to provide at least ONE example of each of these areas in your essay.

Mise en scene:
  • Colour
  • Clothing and hair and makeup
  • Lighting
  • Body language and facial expressions
  • Setting and props

Camera work:
  • Long shot, mid shot, close up, extreme close up
  • 180 degree rule
  • Over the shoulder shot, two shot, establishing shot
  • Pan, tracking, crane, zoom
  • Birds eye, high and low angle

Sound:
  • Diegetic - anything on screen, belonging to the 'real' world
  • Non-diegetic - anything not on screen that characters wouldn't hear
  • Music, sound effects, voiceovers

Editing:
  • Pace
  • Special effects, slo-mo
  • Cut, shot reverse shot, cross cutting, jump cuts, fade
  • Eye line matching

Thursday, 15 October 2015

Year 9 - assessment

You have learned a lot this term about the following things:
  • Representation of different groups of people
  • Representation in the media
  • Stereotypes and anti-stereotypes
  • Analysing media texts

You now need to demonstrate your knowledge of representation and apply this to the analysis of a short clip.



In your essay response you should write about:
  • How each character is represented
  • What we learn about each character as a result
  • Why you think the character is represented that way
  • How this representation meets our expectations of stereotypes
  • Any ways the representations don't meet the stereotypes
Assessment success criteria - out of :

Level 1:
  • Limited detail selected from the clip
  • Unclear meaning in writing
  • No terminology or theories applied
Level 2:
  • At least one element of representation discussed
  • Some general understanding of the concept of representation
  • Some general understanding of which areas of representation are covered
  • Little terminology or inaccurate terminology applied (theorists / media terminology)
Level 3:
  • At least two elements of representation discussed
  • Sound understanding of the concept of representation
  • Sound understanding of which areas of representation are covered
  • Some discussion of stereotyping and anti-stereotyping applied to clip
  • Some terminology applied but inconsistent (theorists / media terminology)
Level 4:
  • At least two elements of representation discussed in detail
  • Clear and consistent understanding of the concept of representation
  • Clear and consistent understanding of which areas of representation are covered
  • Sustained discussion of stereotyping and anti-stereotyping applied to clip
  • Consistently applies terminology accurately (theorists / media terminology)